What the hell happened to your FIRE?

Can I ask you a question? WHAT THE HELL HAPPENED TO YOUR FIRE?  You know, the one that burned so strongly inside of you that you would do whatever it took? The one that made you forget about anything else but your passion, your dream, your desires? The one that got you out of bed in the morning, eager to GET GOING and making progress toward your goals? Your FIRE is fading.. and fading fast. What’s happening? What’s going on? Why on EARTH are you slowing down? You were so damn close and then you got… What? Lazy? Tired? Frustrated? Or maybe you decided that you needed a BREAK and so off you want on a little vacay that lasted 2 weeks and – NOW I’M BACK, you say, but you.. You just aren’t. You haven’t been “here” for awhile now, even when you’ve physically been present. Your dreams are DYING. Your passion is DWINDLING. Your confidence is SHATTERED. And you KNOW this, of course, but you don’t wanna fully believe it, do you? You don’t wanna admit that, maybe.. just maybe.. you fucked it all up again. Again again again, you go, setting big goals, gettin’ all RAH RAH RAH, THIS IS IT, I’M BACK BITCHES, AND THIS IS MY TIME.. then.. Almost like clockwork… You’re gone again. Your work feels boring.  Sales have dried up.  Clients arefew & far between. You’re feeling exhaused. Fed up. Frustrated beyond belief.. and you wonder: This again? Really? YES. THIS AGAIN. You’ve lost your fire. You’ve forgotten who you ARE. And so OF COURSE things stop working. OF COURSE things don’t...
Not getting much engagement on your posts or emails?

Not getting much engagement on your posts or emails?

It doesn’t matter how many emails you send, posts you write, livestreams you do.. there are going to be times when you don’t get much engagement. And sometimes, you don’t get any engagement at all: no responses, no “likes”, no comments. It will likely feel like you’re just talking to yourself. You may feel disheartened. You may feel like it’s pointless to keep going on. You may feel like you’re wasting your times.  But do it anyway. Keep writing, keep speaking, keep showing up. Because I promise you this –  SOMEONE is watching. Maybe not live and in the moment, but they’re watching.  Maybe they’re not commenting or “liking”, but they’re watching. Maybe they’ve never spoken to you before, but they’re watching.  It doesn’t matter what the size of your Facebook group is, or your Instagram page, or your email list. Because even if you only have 1 person that consumes your content, you still have ONE PERSON that consumes your content, and that is amazing! Of course, you likely have MANY more people following you, learning from you, and watching you, than just one person, though. 🙂  For every person that comments on your latest post, know that there are at least 10 other people who read that same post and loved it, but didn’t say anything.  REMEMBER THE LURKERS! They are there, watching, never saying a word. The observers. The people who, one day, finally decide to take you up on one of your offers and when you see their payment come through, you wonder “who is this person?” - you’ve likely had this happen before, right? That’s one...
THE WAY YOU THINK IT IS THE WAY YOU SAY IT

THE WAY YOU THINK IT IS THE WAY YOU SAY IT

I was talking to a client earlier and something came up that I find is a common “problem” for most people, especially LEADERS –  Not wanting to say the wrong thing at the wrong time.  Also: Not wanting to offend anyone.  I had to physically restrain myself from slaming down the phone, after releasing a loud SIGH. “Really? This again?”, I thought to myself. “Why don’t people get it? How can I explain this in a way that penetrates their mind so that it STICKS?” She went on to say “I have to take the time to make sure I say it right”… to which I blurted out “there is no RIGHT way to say it - you just open up your mouth and let it out!” Which brings me to another issue: CONTENT. Let me make this clear: Content is not something you create. Content is created by being who you ARE. Therefor, content can’t ever be an issue. You can’t ever wait, or put your business on hold, or “do it later” - that would require you to wait to THINK. And that’s simply impossible. You have 50,000-70,000 thoughts every day. There’s no way that you can shut those thoughts off. They’re gonna happen whether you want them to or not.  Sharing who you are, is content.  Sharing what think, is content.  Sharing what you’re doing, is content.  Sharing what you believe, is content.  And how do you share that content, exactly? YOU SAY IT THE WAY YOU THINK IT.  My “secret” to creating content all day, every day is that whenever I have a thought that I think “ooh, that’s good”, my unspoken...
DO YOU WANT TO STAND OUT AND BE NOTICED?

DO YOU WANT TO STAND OUT AND BE NOTICED?

We all want more visibility.  The more visible you are, the more people you can share your message with, the more people you can help, the more money you can make. So it astounds me when people don’t put more effort into becoming more visible. If you’re not visible, you’re wasting your time. It’s as simple as that. You won’t be able to have the same impact without massive visibility!  It’s a MUST. And I know you want to make an impact.  You want to help people, yes? You want to make more money, correct? So why aren’t you making visibility a priority? Not just as a “nice to do”, but as a MUST DO, every day? If you want to stand out and be noticed so you can impact more people and make more money, be different and do things that are different from what others are doing. Don’t fake anything, but don’t try to hide who you really are, either.  Trust me, that’s no fun and it doesn’t do what you think it will. I used to hide all of the tattoos on my body. I used to lie about what I liked and disliked so I would fit in. I used to bit my tongue instead of speaking my mind. I used to wear clothes that were more “my age”. I used to pretend I enjoyed small talk with anyone. I faked it all the time because I wanted to be liked and I wanted to fit in with everyone. I never truly was liked (not the real me, anyway), and I never did end up...
Reaching out to your email list once a week is DUMB, and here’s why –

Reaching out to your email list once a week is DUMB, and here’s why –

I love to stir the pot.  And that’s what I’m about to do right here, right now, because it’s driving me freakin’ CRAZY and someone needs to say something. Might as well be me. 🙂  When I first got into online marketing over a decade ago, I didn’t even have an email list, didn’t know I was supposed to, didn’t know it was important, let alone know how to USE the damn thing to make a difference (and a dollar). It wasn’t until maybe 5 years ago when I heard the term “email marketing” over and over and over again that I finally decided to research it and try it out to see if it was worth my time. Most of the blogs I read and tutorial videos I watched and even the courses I took, proved that UM YES YOU NEED AN EMAIL LIST. And more important than that - YES YOU NEED TO MONETIZE IT.  I mean, come on.  If someone is even vaguely interested in what you have to say, they’re gonna want to read more than the one piece of content they just read/saw/heard. It just makes sense to keep them in the loop!  At the time that I was learning about email marketing I had another business (different from the one I have now) and had built a pretty solid community of followers. In one month, I was averaging 300,000 visitors to my website! And every time they left, I risked them not ever coming back.  That was, until I got them on my list.  My email list grew REALLY fast and after a...
Just give us ALL of you!

Just give us ALL of you!

You can’t sit around and try to plan the perfect little content schedule.  That’s not enough.  You can’t tell me that today you’re gonna talk about X, tomorrow about Y, and the next day about Z. I’m sorry, but no, that’s just not gonna cut it! I’m not saying it’s a bad thing to do a bit of planning and brainstorming, but having EVERY SINGLE PIECE of content in a schedule that you MUST follow? Where’s the FLOW in that?  Hint: There isn’t any. Some people tell me that they work better if they plan out their content, and I get that you probably FEEL that way, but just know that deep down, you’re holding yourself back from the opportunity to share what we actually WANT you to share.  Sometimes I think –  If I were to share/create/speak from a schedule, it would probably look like this –  Monday: Journaling Tuesday: Creating Content Wednesday: Selling & Sales Thursday: Engagement  Friday: List Building Saturday: Messaging Sunday: Sales Funnels I mean, YES those things are great to talk about and I know for a fact my audience would want to hear about ALL of them. But they don’t want to hear about the step-by-step plan for each one –  They want to know how I do them in my own business! Which means, I talk about them as they come up. For example, this morning I talked about journaling on my Facebook profile, because it was fresh in my mind. And the responses were incredible! I received messages and comments almost straight away from people thanking me for sharing a vulnerable...