How I create so much content all the time, every day, on repeat.. (#truthnugget)

When it comes to content, I pump out a lot of it. This confuses the hell out people and I’m often questioned about how the hell I could possibly create so much.

“How do you balance business with family life?”

“Don’t you ever run out of stuff to say?”

“How many hours a day are you creating content? It seems like there’s something new from you..”

Well, yeah, that’s kinda the point. Content is the only way people can get a feel for whether or not they can relate to or resonate with me. If they can, they can learn from me, which can lead to a life better than the one they’re living now. 

Why do I create so much content? Because sharing my message is the most important thing I can do in order to change lives. And my goal in life is to change as many lives for the better as I possibly can. If that means I have to write many thousands of words and shoot hours of videos every week, I will do it. 

And the other part is this: 

I can’t NOT create. It’s just not possible. I either create it in my head (which is gonna happen anyway), or I create it in the physical form and throw it at the internet to see if it sticks. 

It doesn’t always stick.
In fact, a lot of the time it falls flat. 
But the more I throw, the more often it will stick.
And the more it sticks, the more of an impact I’m making. 

Goal = met. 

It’s really not that hard to create a lot of content either, by the way. You just open your mouth and let whatever wants to come out, come out. Boom, done. Content created. Now your job is to share it with as many people as possible. Over-thinking it is a bad idea, as it will just lead to confusion and frustration, which will ultimately lead to you not doing anything at all, which is the worst possible thing to happen. 

Because your message is everything. Without awareness on your message, people aren’t able to understand you. If they don’t understand you, they won’t want to learn from you. If they don’t ever learn from you, they sure as hell aren’t gonna buy from you either. 

And no! I don’t run out of things to say. In fact, most days I get pissed off that there is so much in my head that I COULD say, but I just simply run out of time to say it all! 

The reason why you can’t seem to come up with anything to say is either because –

A) You’re boring. Sorry, but if you’re not interesting, we’re not gonna watch you, listen to you, buy from you, follow you - nothing. Be interesting. 

B) You’re over-analyzing what you could or should say. Just SAY IT. Even if it seems irrelavent. Even if you think it will offend people. Even if it has nothing to do with your “niche”. Even if you assume people won’t care. Trust me: If they’re following you, they care.

Want to know the BEST WAY to create a ton of content? 

:: Say something first thing in the morning, based off your first thoughts when you wake up. 

:: Say something when you get triggered by someone; when they do something that makes you super happy, angry, annoyed, ______ (enter another strong emotion here).

:: Say something that you feel passionate about, even if it has absolutely nothing to do with what you sell. 

Speak your thoughts as they come to you, not later. This is a WARNING: Do not wait to say what’s on your mind. Speak what’s on your mind as soon as it enters your mind. (And just FYI, this often happens at the most inconvenient of times - in the shower, while you’re in bed at night, driving down the street, while you’re out with friends…)

It won’t always be easy, but it will always be worth it. 

You NEVER want to wait to speak your thoughts. Why? Because then you lose the passion for it. The passion you feel the moment it comes up. Think about the last time you had something you wanted to say - whether an idea for an offer, a free training, or a short little post on Facebook.

It popped into your head, and instead of acting on it immediately, you thought about it for awhile first. Then maybe you planned what you would say and how you would say. Then perhaps you maybe even scheduled it into your calendar. 

But eventually.. 

As time went on.. even just a couple of HOURS..

You felt BLAH about it. You didn’t actually WANT to talk about it anymore. You got bored with the idea. When this happens, you have two options: create it anyway (do the work!!), but it ends up falling flat (because the passion was gone) OR you forget about it and wait for the next moment of inspiration to strike (at which point, you JUST FREAKIN’ DO IT ALREADY).

Okay, I feel like I’ve been all over the place with this post, so let me bullet point list this shit: 


- Stop labelling it as content, which instills the belief that you should plan it out. It’s just your thoughts and beliefs.
- Speak up any time you have a thought that makes you feel a strong emotion.
- Write every day. Even if only a short paragraph or two.
- Allow people to go behind the scenes in your life, by sharing photos, videos, livestreams, written content, etc. on what’s happening in the NOW.
- Stop over-thinking it. Just speak. Publish. Walk away.
- Remember that you can’t please everyone. Eventually someone will criticize your work, give you shit, or be offended by what you say. It’s fine. Keep going.
- Create content that lights you up and you feel so passionate about that you can’t NOT say something. 
- The stuff you say in private is the stuff you should be sharing publicly. 
- It’s normal to have haters when you’re speaking your truth. If you don’t have haters, you have a problem and I’d think long and hard about whether or not you’re being truly honest and authentic with your audience. 
- Get used to speaking, writing, creating DAILY. Make it a habit that is so ingrained you often do it without thinking. 

How long does it take?

How many hours a day are required to create like this? 

Well, it takes all day long. A full 24 hours a day, of course. Because the truth of the matter is that you are creating content just by living and experiencing life. The real question you should be asking is ‘how long does it take to document everything and share it with the world?’… 

To which my answer is: As long as it takes. This could be a few hours a day. It could take longer. It could take less. 

But also: WHO CARES?

Who cares how long it takes to share your message? If you actually had a meaningful message that meant a lot to you, you’d WANT to share it all of the time. You would be willing to commit your life to getting it out to the world. You wouldn’t give a shit how many hours a day it took. 

You’d WANT to do it. You’d be doing it anyway! If it was important. And if it wasn’t, you’d come up with every excuse in the book to get you out of sharing it again – 

And again – 

And again. 

That’s an indicator of whether or not what you’re doing is what you really WANT to be doing. If you find it difficult to come up with things to say every day, you probably don’t feel passionate about your message. Or worse: You don’t actually HAVE a message. 

Fix that shit and get on with it, ok?