Something that blows my mind is how fucking ENTITLED people are. They expect everything to be given to them for free, handed to them on a silver platter, with no effort on their part.
They believe that they can have what they want in life without working hard for it.
Let me tell you something –
There isn’t a single wealthy person in the world that didn’t work HARD for their money. Not a single one. Even those that were born into money, or received an inheritance.. if they KEPT the money, they worked HARD to keep it.
I don’t mean that hard = difficult. Making money is not difficult (in fact, it’s really fucking EASY). What I mean by working hard is that they put in the work necessary to get what they want. They work their asses off day in and day out, never take days off, bring work with them on vacations, and rarely sleep much.
Now, that may not seem fun at all. Maybe you’re thinking “Cassie, I don’t want to be rich if it means I’m constantly working”, but this is the HUGE point you are missing in my message to you –
YOU AREN’T SELLING A PRODUCT, YOU ARE SELLING YOU.
Let me say that again: You aren’t selling a product, you are selling YOU.
In other words, you’re selling your lifestyle. You’re selling your message. You’re selling your beliefs. You’re not pushing them on people, but you are showing up and LIVING that message, those beliefs, that lifestyle, and by doing so, you’re essentially selling those things to your community.
And that, my friend, is not work. It’s living your LIFE.
The problem you have right now is that, although you may be working hard, your focus is on selling programs, packages, courses, products. You’re not focused on selling YOU. At all.
And it’s the people that try to sell STUFF instead of selling THEMSELVES that believe the constant working will leave them feeling overworked, overwhelmed, tired, and then they’ll fall out of love with their work and move on to the next thing they think will make them rich (but it won’t, because they’ll do the exact same thing all over again).
This is one simple mindset trick you can do to IMMEDIATELY increase your profits: visualize your perfect life, start taking action to LIVE that life, and share that experience with the world.
Sell YOU. You show up every day, and sell you, your story, your life, your experiences.
It’s not about the perfect fucking sales funnel
It’s not about a launch that you plan for months (kill me now)
It’s not about a beautifully designed website
What it IS about, however, is this –
When you show up as you, the real you, unapologetically, every single day, and you share your words of wisdom, yes, but also your philosophy on life, money, health, relationships –
When you share YOU and the way you life your life –
That is EXACTLY when you start to attract a community of people who GET you. Who relate to you. Who resonate with everything you say and do. And it’s those people who buy all of your programs, all of your courses, all of your products. But those people won’t be there if you don’t attract them first. And the way to attract them is to just get out there in the world and BE YOU every day.
I know.
It sounds too good to be true, right? “Just show up and be myself? I doubt that will make me money!” And you’re right, that alone won’t make you money at all. But if you combine that with amazing sales skills, a plan for community growth and amazing content out the ass,you will, 100% guaranteed, make more money.
There’s nothing hard about this process other than accepting it, getting support, and taking the necessary steps to start making shit happen quickly. Running a six-figure business is about focus, consistency, passion, and knowledge. When you have all 4, NOTHING can get in your way.
No one will do this for you. So be your own hero and make it happen for yourself.